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Marketing Management

Master Program 2019

  • Learn Only What Truly Matters.
  • The Backbone of Your Entire Marketing Strategy.
  • The Practical Master Class for Beginners to Experts.

Created by Trevor Morrison

$99 $999

Get 90% off. Just use code MMSALE at checkout


Program Includes

– 6 hours on-demand video
– 31 articles
– 11 downloadable resources
– Full lifetime access
– Access on mobile, desktop & tablet
– Certificate of Completion


Requirements

– No experience required
– Suitable for all types of businesses(digital product, physical product, service, B2B, B2C).

What You’ll Master

  • Understand the day-to-day process of what marketing managers do
  • Gain real-world, practical techniques from seasoned marketers
  • Learn how to build out your future marketing team
  • Identify target markets, competitors, branding, budgeting methods, and planning
  • Learn how to report, analyse and test your strategies.
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Program

Program Supercharged

This program is designed to teach you practical and current industry-required skills in marketing that you would not learn in an academic environment. This marketing management course provides real-world examples and templates that can be used before or during employment.

If you are looking for a theoretical approach to marketing management then this is not the course for you.

Who should take this program?

  • Students who are in a second or final semester of a business-related degree or diploma
  • Current marketing professionals looking to grow into a management capacity
  • Current marketing managers looking to refine/review their current practices
  • Senior Managers external to marketing looking to identify role requirements and expectations
Who should take the program

Program Curriculum

Introduction

A Day in the Life of a Marketing Manager
A 9-5 breakdown
Skills and how to develop these in daily life

Target Market

Research
Identifying category and sub-category
Identifying Market Gaps
How to identify gaps
When to take action
Testing
Testing by industry
Testing by demography
Testing by geography
Template: Target Market template

Competitor Analysis

A modern-day competitor analysis
Step-by-step research
How/Where to compete
The above-the-line landscape
The digital landscape

Branding & Communications

How to Create a Rock Solid Style Guide
How to: Design style guide
How to: Branding style guide
How to: Messaging style guide
Comms strategy: Budgeted vs Funded
How to write successful blogs and articles
Building an audience: Consistency is key
A Dash of Digital: SEO and Comms.
Key Stakeholder Influencer Techniques

Marketing Budgets

The Spending Split
Budget allocation: Above-the-line
Budget allocation: Digital Marketing
Budget allocation: Hiring/agency/contractors
Budget allocation: Everything else
How Much to Ask For
The formula of deliverables
Template: Marketing budget template

Reporting

Analyse
The application of performance measurement

Team Building

Strengths & Weaknesses
Future forecast: the perfect team
What are your weaknesses?
Your Team
Overview of a full marketing team (Small | Medium | Large enterprise)

Planning

The Next Month, Quarter, Year
How to plan ahead
Template: Management template

Bonus

Google Spreadsheets
Target market template
Marketing Budget template
Management template

asana
marketo
salesforce
hubspot
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“I thought I already knew the basics of marketing & felt pretty confident in my ability to implement marketing strategies, but I actually learned a lot of valuable & essential information. I will continue to refer to the downloaded training notes.”

Lumary logo

“I have just started working in marketing and this course has taught me everything I needed to know. It’s great as a reference after I completed my course as Damn Good Academy keep updating the content.”

“Working in a start-up requires wearing many hats! The Marketing Management Master Program taught me the various channels of marketing from a practical sense, so I could apply what I learned immediately to my business.”

Trevor

Meet Your Instructor

Trevor has worked for a range of enterprises, specialising in digital & data-driven marketing in senior roles. With over 10 years experience, Trevor has challenged marketers on the true meaning of being a ‘marketer’. As marketers; we spend money to make money, and providing reporting to represent these figures is necessary.

Trevor is a passionate advocate for gender diversity in the workplace and challenging the concept of analytics and responsibility in the marketing community.

Brands Trevor has worked with

Frequently Asked Questions

What salary can a Marketing Manager expect?
Marketing Manager salaries vary depending upon experience, job location, industry, and the company you are working for. In Australia, a salary can be between AU$53,000 – AU$140,000 whereas in the United Kingdom, the salary can vary between £34,500 to £60,000. Figures by PayScale.

Below are several marketing-related roles and salaries:

  • Marketing Manager AU$101,000
  • Marketing Director AU$152,800
  • E-commerce Marketing Director AU$148,500
  • International Marketing Executive AU$282,100

Will I get a certificate of completion?
Yes, you’ll receive a Certificate of Graduation when you reach 100% course completion. 

How long is the program?
The program consists of over 31 lectures and can be completed at any pace you wish. We recommend three months including completion of the actions required in each lecture. Of course, you can complete it sooner because it is self-paced. It really is up to your learning style.

How updated is the content?
Our programs, workshops and courses are updated quarterly (every 3 months), so you can always expect the most industry relevant and leading-edge information.

How long will I have access to the program?
You have lifetime access to the program you purchase. You may want to repeat the same program later on as you find new challenges in your role. An added benefit of repeating the program is the quarterly updated material, so there is always something new to master.

What forms of payment do you accept?
We are proud to have partnered with PayPal and Stripe Payments. That means all credit and debit cards of Visa, MasterCard, American Express, Diners Club, JCB, Discover etc. are accepted.

What is your refund policy?
If you’re not completely happy with the program, just let Damn Good Academy know within 30 days of purchasing your program and we’ll refund you the program cost minus a small admin fee of $9.99. We do want to know why you’re not happy with the program, that way we can make improvements.

Amanda

“I have just started working in marketing and this course has taught me everything I needed to know. It’s great as a reference after I completed my course as Damn Good Academy keep updating the content.”

Still have some questions?

If there’s anything you need to find out about this program or about us, send us a message below and we’ll get back to you within 1 business day.

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If you're interested in our mastermind workshops, we can notify you of upcoming dates in the UK, Europe and Australia.